Pasom was founded by 'Wan' Nicharee Wiwatcharoenkul in 2023,
when she developed Pasom as her graduation project
for the Master’s program in Fashion Image at Institut Français de la Mode (IFM) in Paris.
Over the following year, the duo worked together to shape the brand’s foundation
— from building its identity to refining its design direction.
In February 2024, Pasom was officially launched,
with the mission to bring contemporary Thai elements to the global stage.
Nicharee Wiwatcharoenkul, or Wan,
is a Thai designer and graduate of Institut
Français de la Mode in Paris, where she
majored in Image Design.
Her fascination with fashion began at the age of 13,
when she found herself drawn to the pages
of Teen Vogue in a bookstore — a quiet moment
that grew into a lifelong pursuit.
After completing her studies in Fashion Design
at Chulalongkorn University in Bangkok,
Wan worked in the industry for several years
before continuing her journey in Paris
to explore the visual and narrative side of fashion.
Rooted in both design and image-making,
her work reflects a sensitivity to culture, form,
and storytelling. Through Pasom, Wan seeks to
translate the essence of Thai heritage
into a contemporary language — one that is
understated, refined, and deeply connected
to where she comes from.
